- About
The person behind the ideas.
What's in my bag
I'm curious by nature. I like to understand how things work, why people behave the way they do, and what makes an idea resonate.
I research. I listen. I try to understand.
I look for insights, connections and possibilities.
I generate ideas, test directions and challenge the obvious.
I turn the strongest idea into something tangible.
I bring ideas to the team, listen, adapt and build together.
Before creating, I observe. I research. I question. I try to put myself in the brand's shoes — understanding what it wants to say, who it wants to reach and why.
Then comes the creative part: exploring ideas, testing directions and building something with others.
Understanding the problem before trying to solve it.
Looking for the idea that hits the right point.
Turning an idea into something people can see, watch and remember.
Giving ideas a visual identity.
Always looking for something worth capturing.
One of the ways I let ideas take shape.
New places, cultures and perspectives.
French (native) · English (fluent) · Arabic (understand fluently — Egyptian heritage) · Italian (B1)
A constant source of visual inspiration.
Because good storytelling can build an entire universe.
Currently: learning, creating, photographing, travelling & overthinking ideas.
Learning to express ideas and speak in public.
Graduated with honours.
Where strategy, creativity and communication meet.
I'm looking for a place where I can keep learning, create, experiment and challenge myself.
I'm especially drawn to fashion, beauty, editorial and experiential projects — but I'm always curious about what's next.
Still learning. Still exploring. Still looking for the next idea.
Let's talk ↗